Pennsylvania Senate Bill 1 is completely changing the way parents and students choose where they will attend school.
No longer are students and parents "locked into" a school district based on where they live.
Today, "School Choice" is the new model in education. And students can now choose public, private, charter and a range of other options.
At Bedford Area School District, the school board, superintendent and school administration partnered with Lazor/Yost and decided to turn Senate Bill 1 into a marketing and communications opportunity.
Lazor/Yost learned that for years, Bedford Area worked hard to customize the education each student receives, and provide them with the best chance of success in their chosen field.
Simply put, an education at Bedford is a very good product.
So the School's Administrative Team decided to tell both parents and students about Bedford's high academic standards, and showcase students and graduates who are excelling in various fields.
The goal for the campaign is clear for Bedford Area: If you want to excel, Bedford should be your first choice.
No longer are students and parents "locked into" a school district based on where they live.
Today, "School Choice" is the new model in education. And students can now choose public, private, charter and a range of other options.
At Bedford Area School District, the school board, superintendent and school administration partnered with Lazor/Yost and decided to turn Senate Bill 1 into a marketing and communications opportunity.
Lazor/Yost learned that for years, Bedford Area worked hard to customize the education each student receives, and provide them with the best chance of success in their chosen field.
Simply put, an education at Bedford is a very good product.
So the School's Administrative Team decided to tell both parents and students about Bedford's high academic standards, and showcase students and graduates who are excelling in various fields.
The goal for the campaign is clear for Bedford Area: If you want to excel, Bedford should be your first choice.
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